TREVOSE, Pa., Dec. 6, 2012 /PRNewswire/ -- Rita's Italian Ice, the United States' largest Italian Ice concept with over 625 outlets, has awarded a Master Franchise for all of Canada to Canada Water Ice Company Ltd. of Calgary, Alberta. Steve McDonough, President of Canada Water Ice Company, and a franchise veteran, will serve as the Master Franchisee overseeing growth throughout the country. The agreement calls for 80 outlets to be developed over the course of the next five years. (Photo: http://photos.prnewswire.com/prnh/20121206/SF25218) "We are proud to introduce Rita's Italian Ice to Canada," said Jonathan Fornaci, chief executive officer of Rita's. " Steve McDonough and his franchise team will enable us to expand Rita's brand to many more fans throughout North America." With its motto, "Ice, Custard, Happiness", Rita's is dedicated to serving up a big dose of happiness with their freshly made delicious custom treats which will be served in Canada soon. Guests can choose from traditional Italian Ice made fresh daily with real fruit, including the most popular flavors, Cherry, Alex's Lemonade, Mango, Swedish Fish®, and Cotton Candy, just to name a few! If Guests prefer a more decadent Ice treat, without the heaviness of ice cream, Cream Ice, is their choice and is offered in silky smooth flavors. Finally, health-conscious Guests can still enjoy a taste of Rita's with Sugar-free flavors also available. Rita's Italian Ice is made fresh daily on-site at each outlet, making it like no other frozen treat, and is served in a fun-filled atmosphere. Rita's the "Home of Cool Treats" offers many delicious options in addition to Italian Ice, including Misto® Shakes, a combination of Italian Ice and Custard blended into a cool, creamy, delicious customizable treat, a personalized Blendini®, which is Frozen Custard and Italian Ice with your choice of mix-ins such as Snickers® blended together or, a Gelati, your choice of Italian Ice layered with creamy Frozen Custard. Other tempting treats include Rita's twist on an old-fashioned favorite, Milkshakes, made with Rita's famous Old-Fashioned Frozen Custard and are available in a variety of flavors, topped off with whipped cream.