AUSTIN, Texas, Dec. 5, 2012 /PRNewswire/ -- Ordoro, a leading ecommerce application that helps merchants streamline their backoffice operations, is excited to announce that it is teaming up with Bigcommerce, the leading ecommerce platform for small and medium sized businesses (SMBs), to launch MakeShipHappen.com, an online resource dedicated to helping online retailers get up and running with dropshipping. (Logo: http://photos.prnewswire.com/prnh/20121205/DA24949LOGO) Dropshipping, a process in which a retailer passes customer orders on to a supplier partner, who then ships the order directly to the customer, has been growing in popularity as a way for retailers to sell goods without the cost of maintaining a physical inventory, or to complement existing inventories and extend their product offerings. Running a successful dropshipping operation, however, requires different processes from traditional ecommerce. "If you are a good marketer, then dropshipping may be a great ecommerce model for you," said Jagath Narayan, CEO and co-founder of Ordoro. "Dropshipping is all about specialization of tasks. You, the merchant, can focus on marketing - attracting traffic to your webstore, and capturing the sale - and your suppliers can focus on managing inventory and fulfilling orders. By combining Bigcommerce's excellent ecommerce platform, storefront design, search engine optimization, built-in marketing tools and fully customizable product listings with Ordoro's dropshipping, shipping and advanced inventory management capabilities, the two have created a powerful end-to-end dropshipping solution for online merchants. In addition, Ordoro and Bigcommerce are launching MakeShipHappen.com, a website aimed at helping customers get up and running with dropshipping and navigating considerations that dropshipping brings up, such as setting equitable shipping rates. Through MakeShipHappen, Bigcommerce customers can also access a special Ordoro starter plan for just $9 per month. "Dropshipping can be a complex concept that's difficult to understand, especially for people who are new to ecommerce," said Steven Power, chief revenue officer of Bigcommerce. "We are very excited to offer our 30,000 SMB clients the opportunity to educate themselves and easily implement dropshipping into their businesses with Ordoro." In addition to dropshipping, Ordoro provides merchants with a comprehensive web-based app that streamlines many backoffice pain points, including batch shipping, label creation and printing, and inventory management between multiple online storefronts.