Whirlpool Corporation (WHR): Today's Featured Consumer Durables Laggard

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Whirlpool Corporation ( WHR) pushed the Consumer Durables industry lower today making it today's featured Consumer Durables laggard. The industry as a whole closed the day down 0.8%. By the end of trading, Whirlpool Corporation fell $1.80 (-1.8%) to $98.62 on average volume. Throughout the day, 984,599 shares of Whirlpool Corporation exchanged hands as compared to its average daily volume of 1.2 million shares. The stock ranged in price between $98.46-$100.54 after having opened the day at $100.29 as compared to the previous trading day's close of $100.42. Other companies within the Consumer Durables industry that declined today were: Mattress Firm ( MFRM), down 21.9%, Chromcraft Revington ( CRC), down 12.3%, Select Comfort Corporation ( SCSS), down 9.7%, and SGOCO Group ( SGOC), down 8.1%.
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Whirlpool Corporation engages in the manufacture and marketing of home appliances worldwide. Its principal products include laundry appliances, refrigerators and freezers, cooking appliances, dishwashers, mixers, and other portable household appliances. Whirlpool Corporation has a market cap of $7.86 billion and is part of the consumer goods sector. The company has a P/E ratio of 16.4, below the S&P 500 P/E ratio of 17.7. Shares are up 112.8% year to date as of the close of trading on Tuesday. Currently there are two analysts that rate Whirlpool Corporation a buy, no analysts rate it a sell, and one rates it a hold.

TheStreet Ratings rates Whirlpool Corporation as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, good cash flow from operations, largely solid financial position with reasonable debt levels by most measures and notable return on equity. We feel these strengths outweigh the fact that the company shows low profit margins.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the consumer durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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