Fitness Expert Denise Austin Launches FOREVER FIT At Rite Aid

Fitness expert Denise Austin’s new line of home fitness products, FOREVER FIT™ is now available exclusively at Rite Aid stores nationwide. The 33-product line represents an entirely new approach to fitness that focuses on maintaining and improving one’s health and wellness to accomplish life’s daily activities.

Known as America's favorite fitness expert, Austin designed FOREVER FIT to address the everyday health and fitness needs of people who are seeking a way to work out at home. FOREVER FIT embodies the “active aging” approach to fitness and are designed to help reduce the risk of osteoporosis, muscle strain and joint stiffness while increasing balance, flexibility and cardiovascular health.

“FOREVER FIT is not about exhausting yourself in the pursuit of bulging biceps," said Denise Austin. "It’s a simple, easy and safe way to help reduce our little life pains, while promoting weight loss, improving cardiovascular fitness and enhancing your overall health and wellbeing.”

All products in the line are categorized into one of four categories, based on the associated health benefit: Balance and Flexibility, Heart Health, Fitness and Support and Toning and Strength. The line includes unique items like the balance board and deluxe walking kit and classics with a new twist such as wrist weights with thumb loops, dumbbells and pilates stretch bands. Each product comes with recommended workouts created by Austin. Items range in price from $3.99 to $29.99. To learn more about the FOREVER FIT products and to watch instructional how-to videos, visit www.riteaid.com/foreverfit.

Added Austin, “Rite Aid is committed to offering its customers the products and services needed to live healthier, happier lives. They understand the positive effect exercise has on a person’s overall health, and that’s why I’m so excited my line of at home fitness equipment is available in their stores, as another resource to help Rite Aid customers stay forever fit.”

Denise Austin is a pioneer in the exercise and sports industry. Denise's trademark zest for life, positive outlook, and can-do attitude have endeared her to millions of fans across the country – and around the world – and earned her the reputation as "America's favorite fitness expert." The five-foot-four-inch fitness dynamo has sold more than 20 million exercise videos and DVDs, authored more than 10 books on fitness, and starred in the longest running fitness show in the history of television. For more information on Denise Austin, visit www.deniseaustin.com.

Rite Aid Corporation (NYSE: RAD) is one of the nation’s leading drugstore chains with more than 4,600 stores in 31 states and the District of Columbia and fiscal 2012 annual revenues of $26.1 billion. Information about Rite Aid, including corporate background and press releases, is available through the company’s website at www.riteaid.com.

Copyright Business Wire 2010

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