I have written extensively about Intel's problems. Don't tell me about the company's success in the server market. That's parallel to Research in Motion ( RIMM) bulls citing "security" as the reason why the enterprise would not abandon Blackberry.

Fair or not, investors look to the consumer market when assessing a company like Intel. They don't know anything about, nor do they have any inclination to learn about the stacks Intel supplies corporate America. Investors -- on Wall Street and on Main Street -- want to know about the consumer market.

Intel chips might be on the way out at Apple. Even worse, they're closely aligned with the sinking ship that is Microsoft ( MSFT) and the PC market.

Not good.

If you want a dividend value play, buy AAPL. Run away from INTC. The teens are here -- and with the exception of a dead cat bounce on some hollow whiff of optimism -- they're not going away anytime soon.

--Written by Rocco Pendola in Santa Monica, Calif.
Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.

If you liked this article you might like

7 Essential Rules for Investing in Tech Stocks

Hewlett Packard Enterprise Becomes the Latest Tech Titan to Slash Jobs

Your Guide to Making a Lot of Money on the Driverless Car Boom

Buying Nvidia Now Is Like Getting Intel Way Back in 1993, Jim Cramer Says

Google's Waymo Teams With Intel on Self Driving Technology