I have written extensively about Intel's problems. Don't tell me about the company's success in the server market. That's parallel to Research in Motion ( RIMM) bulls citing "security" as the reason why the enterprise would not abandon Blackberry. Fair or not, investors look to the consumer market when assessing a company like Intel. They don't know anything about, nor do they have any inclination to learn about the stacks Intel supplies corporate America. Investors -- on Wall Street and on Main Street -- want to know about the consumer market. Intel chips might be on the way out at Apple. Even worse, they're closely aligned with the sinking ship that is Microsoft ( MSFT) and the PC market. Not good. If you want a dividend value play, buy AAPL. Run away from INTC. The teens are here -- and with the exception of a dead cat bounce on some hollow whiff of optimism -- they're not going away anytime soon. Follow @rocco_thestreet --Written by Rocco Pendola in Santa Monica, Calif.