"The price competition is especially high in the soft goods segment, which is a relatively easier market for Asian manufacturers to penetrate," explained Balasubramanian. "As European market participants struggle to meet this challenge, they face the prospect of decreasing profit margins."Product differentiation will be a crucial competitive factor. Market success will also depend on exploring new opportunities in unmet niche applications, focussing on product customisation to suit specific applications, offering solid customer service and entering into strategic partnerships with service providers and distributors. "Manufacturers should develop novel materials and products to meet the needs of emerging end-user sectors such as wind energy," advised Balasubramanian. "Technological advancements on existing generic products will enable companies to stand out of the competition and attract new customers." If you are interested in more information on this study, please send an e-mail with your contact details to Chiara Carella, Corporate Communications, at firstname.lastname@example.org. Analysis of the Western European Fall Protection Market is part of the Chemicals & Materials Growth Partnership Service programme, which also includes research in the following markets: GCC Personal Protective Equipment (PPE) Market and North American Gas Detection Markets Analysis. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. About Frost & Sullivan Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.
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