SYDNEY, Dec. 4, 2012 /PRNewswire/ -- The Australian cloud computing market was worth US$ 882.4 million in 2012 and is expected to reach US$ 3.33 billion in 2016. Frost & Sullivan expects this market to grow at a CAGR of 40.3% from 2011-2016. According to Andrew Milroy, Vice President, ICT Practice, Frost & Sullivan Asia Pacific, cloud computing is witnessing growing traction in Australia. Indeed, Australia is leading cloud adoption in the Asia Pacific region. "Almost a third of businesses in Asia Pacific today use cloud computing. In Australia, 43% of businesses have adopted cloud computing, the highest in the region," said Milroy at Frost & Sullivan's ICT outlook briefing 2013 held in Sydney today. The increasing use of cloud computing together with mobility, big data and social media are transforming the ways in which organizations and individuals engage with one another. They are also transforming the way business is conducted. Key changes include a reduction in the size of IT departments and much greater cross industry convergence. "The use of cloud services will reduce the need for many traditional IT activities. Cloud services drive automation, self service, and self provisioning to the extent that the need for support services provided by IT departments will decline dramatically," said Milroy. He added, "The use of mobile devices that are sourced by individuals (BYOD) also eliminates some support tasks as well as procurement activities." The shrinking of IT departments will change the role of IT. CIOs and their teams will increasingly focus on enabling the use of technology across the organization. Their focus will be on ensuring that when employees use technology, they comply with policies and regulations.