Cinedigm Digital Cinema Corp. (NASDAQ: CIDM) today announced Dan Sherlock has been named President of Cinedigm Software. Sherlock will report to Cinedigm COO/CFO Adam Mizel and will be responsible for all aspects of the operations at Cinedigm Software including production, technology, business development, sales, and marketing. Most recently, Sherlock was president of Baseline, a comprehensive film and television database with a robust subscription and syndicated content client base comprised of all the major studios, agencies, production companies, and some of the largest fortune 500 companies owned by The New York Times Company. Previously, Sherlock held numerous executive roles with The Walt Disney Company, most recently as Vice President and General Manager of Movies.com. "With both technical and marketing expertise, Dan is perfectly suited to lead and grow our robust software business," said Cinedigm's Mizel. "In the last year, we have invested considerable resources to expand our product lines, to support our international expansion and to successfully add significant new customers, and Dan's addition will further bolster our market leading position." In recent months, Cinedigm’s software group (previously known as “Hollywood Software”) has made several other high profile hires including Larry McCourt and Rob Springer, who joined Cinedigm as Senior Vice President of Software and Sales Marketing and Senior Vice President and Product Manager of Distributor Solutions, respectively. "I'm thrilled to have the opportunity to lead the incredible team of talented, creative people at Cinedigm Software as we seek to advance our clients’ business objectives using the industry's most innovative software solutions," said Mr. Sherlock. "Cinedigm software stands at the nexus of the digital exhibition transformation -- serving the needs of top distributors and exhibitors worldwide – and I look forward to being part of this exciting technological revolution.” Cinedigm has the leading digital cinema software for both exhibitors and distributors. Currently, over 16,000 digital theater screens use Cinedigm's software products to run back office operations for theatres, including release planning, booking, “holdovers,” contract terms management, box office auditing, film rental accruals, payments, remittance processing and reporting. On the distributor side, the products enable studios and independent distributors to plan and execute releasing strategies, while providing real-time, mission-critical business data.