For the third consecutive year, Prudential Financial, Inc. (NYSE:PRU) has been named to the GI Jobs Top 100 Military Friendly Employers® list in recognition of the company's Veterans Initiative, which is helping military Veterans prepare for employment in the civilian workforce. "At Prudential, recruiting Veterans and training them to apply their skills in new meaningful careers is an integral part of our broader talent management strategy," says Toni McDaniel, a director in Diversity Recruiting. “We continue to look to our military personnel as a deep pool of talent for various positions across the company.” Now in its 10th year, the Top 100 Military Friendly Employers® list is the premier resource for transitioning service members and spouses seeking civilian employment, an issue that is top of mind for many servicemen and women. According to the Veterans’ Employment Challenges study conducted earlier this year by Prudential with the support of Iraq and Afghanistan Veterans of America (IAVA), more than two thirds of veterans reported finding a job as the greatest challenge in transitioning to civilian life. The survey highlighted the unique challenges Veterans are facing when returning to civilian life, with the greatest challenge for many being finding a job. “The unfortunate reality is that the unemployment rate for veterans is higher than the national average for non veterans. This is a challenge corporate America should and can help address,” says Raymond Weeks, vice president, Veterans Initiatives. “Veterans have undergone extensive training, worked in diverse settings and gained unique transferable skills. Academic research supports hiring veteran talent as a smart business strategy.” Prudential continues to support and participate in programs designed to help enable veterans in their transition to civilian life and the workplace. These include support of career fairs and transition workshops as well as on other outreach activities like those showcased in its new video exclusively focused on attracting servicemen and women to the Newark-based financial services firm. “These have been important in assisting veterans transition into corporate America - whether they are looking for a job at Prudential or another company,” says McDaniel.