“We continue to push the boundaries of LED technology to improve the performance of our products, enhancing their light quality, while improving their energy-efficiency,” said Ed Crawford, general manager of Philips Lighting. “This latest generation of our LED bulb eliminates the tell-tale heat syncs of LED technology enabling a classic design, while reducing energy consumption by 10 percent offering more light output.”The Philips A-19 LED bulb is just the latest addition to the Philips portfolio to benefit from AirFlux technology, which includes a 40-watt LED equivalent, BR 30, B40, PAR 30, PAR 38 and the recently launched Philips hue, the world’s smartest light bulb. Philips is at the forefront of LED lighting technology and the AirFlux family of products joins an industry-leading portfolio which includes the revolutionary L Prize bulb, which was recognized by the US Department of Energy for its innovation. From floodlights to spotlights to decorative candles, Philips offers a broad range of LED lamps designed with the latest and most advanced LED technology available on the market. Offering superior light quality and supporting some of the most popular fixture types, Philips LED products continue to usher in a new era of sustainable lighting. About Royal Philips Electronics Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs approximately 122,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.6 billion in 2011, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter .