LONDON, Dec. 4, 2012 /PRNewswire/ -- Based on its recent analysis of the municipal and industrial wastewater treatment chemicals market, Frost & Sullivan recognises Ashland Industries Deutschland GmbH, a subsidiary of Ashland Inc. (Ashland), with the 2012 European Customer Value Enhancement Award. Ashland offers a comprehensive, state-of-the-art product portfolio and innovative chemical equipment technologies that effectively address diverse customer needs. Ashland's Praestol™, Amerfloc™ and Drewfloc™ flocculants as well as their Chargepac™ coagulants are the products of choice for wastewater and sludge treatment applications supported by public health and safety-related National Science Foundation (NSF/ANSI) certification. "The usage of these chemicals in wastewater treatment significantly improves clarification, settling and separation, and thus the overall operational performance of the treatment plants." noted Frost & Sullivan Industry Analyst Anna Jarosik. "These products also reduce environmental impact and improve equipment capacity of clients. In sludge treatment, these chemicals are able to improve the liquid/solid separation and consequently, minimise the overall sludge volume." Today's advanced wastewater treatment processes and equipment require a new generation of chemicals in order to exploit the full potential of these technologies. Ashland's new generation polymers are designed to improve thickening and dewatering performance resulting in waste reduction and lower operating costs. Ashland offers its products to a wide range of customers, depending on the application and wastewater treatment conditions, through direct sales and exclusive channel partners. Ashland also has dedicated sales teams that work individually with municipal and industrial wastewater treatment plants at the process level, verifying customers' wastewater treatment conditions. "This is crucial in identifying and developing customised treatment solutions for each customer," remarked, Jarosik. "The company supplies specific, tailor-made chemical solutions for an extensive range of municipal and industrial applications, including the treatment of water, wastewater and sludge. Furthermore, Ashland offers special technical and after-sales support, as well as guidance in various project stages."