Aetna (NYSE: AET) Chairman, CEO and President Mark T. Bertolini today offered a sneak peek of Aetna’s new fitness app – Passage – during his keynote address at the mHealth Summit in Washington, D.C. Developed in collaboration with Microsoft, the app transforms a routine walk, run, or bike ride into virtual exploration. It is expected to be live in the Windows Store later this month. The Passage app will be integrated into Aetna’s CarePassTM platform, which offers simple, convenient access to some of the best health and wellness apps in the marketplace. In his keynote address before an audience of more than 3,000, Bertolini offered his vision for a more convenient, better connected health care system through the use of technology by both consumers and physicians. “We are harnessing the power of technology to connect fragmented health data and turn it into cohesive, relevant, actionable information,” said Bertolini. “CarePass is just one example of our efforts to empower consumers to manage their whole health, on their terms, when and where it suits them.” In addition, Bertolini shared that eight new partners have been added to Aetna’s CarePass platform, enabling consumers to share information across a wider range of apps and create a personalized, integrated experience to manage their whole health, from getting care, to staying well, to earning rewards, all with one sign-on. On the consumer side, new fitness partners include ACTIVE Network, RunKeeper and Strava, while new nutrition partners include BettrLife and Sparkpeople. In addition to these consumer partners, new partners for the CarePass developer portal are Earndit, FoodEssentials and Personal.com. Passage: From Treadmill to Virtual Explorer The new Passage app, developed by the Aetna CarePass team in collaboration with Microsoft, transforms a routine workout into virtual exploration. The app takes a boring treadmill run or bike ride around the neighborhood, and transports the user to the city of their dreams – Barcelona, New York or Rome. For the first Windows app release, at the end of a workout, users simply sync their workout info to the app, and unlock a virtual experience that offers real-time photos from the chosen location, their progress along the route, restaurant recommendations and reviews, historical information, and the ability to invite friends along for the journey. Future mobile versions of the app will allow for real- time engagement with the selected city.
Passage is free, and can be downloaded from the Windows Store in December. It is expected to be available for Apple and Android devices in early 2013. Passage users must register for a free CarePass account, which will allow them to share their Passage information with all the apps on the CarePass platform.CarePass: Creating a Personalized, Coherent Health Experience CarePass now features 19 market-leading partners including: iTriage, GymPact, GoodChime!, FitSync, Fitbit, Fooducate, Thryve, FatSecret, MapMyFitness, GoodRx, ACTIVE Network, RunKeeper, Strava, BettrLife, Sparkpeople, Earndit, FoodEssentials, Healthline and Personal.com. To use the CarePass platform consumers simply create a CarePass account at http://www.carepass.com and follow the simple directions to connect their favorite CarePass-enabled apps to their personal account. CarePass also offers a developer portal that includes API management, documentation and support, and various communication channels. APIs currently include multiple reformatted data sets from the U.S. Department of Health and Human Services alongside de-identified Aetna pharmacy data, as well as retail drug price data from GoodRx. Developers can register with the CarePass® Developer Portal at http://developer.carepass.com. About Aetna Aetna is one of the nation's leading diversified health care benefits companies, serving approximately 37.3 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional, voluntary and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life and disability plans, and medical management capabilities, Medicaid health care management services and health information technology services. Our customers include employer groups, individuals, college students, part-time and hourly workers, health plans, health care providers, governmental units, government-sponsored plans, labor groups and expatriates. For more information, see www.aetna.com.