NEW DELHI, Dec. 3, 2012 /PRNewswire/ -- IBM (NYSE: IBM) today announced that Nextra Teleservices Pvt Ltd (Nextra), an emerging Internet Service Provider (ISP), has selected IBM's PureSystems technology to provide the IT backbone for its high-speed broadband infrastructure. The system will also support Nextra's business growth, allowing it to introduce innovative value added services securely, quickly and in-line with increases in available bandwidth. (Logo: http://photos.prnewswire.com/prnh/20090416/IBMLOGO) The new IBM PureFlex System will help Nextra to remove system bottlenecks, streamline internal processes and ensure uninterrupted high-speed broadband service for individual clients as well as for small and medium companies in Delhi Northern Capital Region (NCR). The IBM PureFlex System, with its integrated storage capability, is ideal for the management and virtualization of internal and third-party storage that typically slows down ISP infrastructures. In fact, since deploying the system, Nextra has seen its storage utilization increased by up to 30 percent. "We were looking at starting a new line of business and IBM PureFlex was the best solution matching our needs because of its fully fledged cloud capabilities," said Puneesh Singla, General Manager – Information Systems, Nextra Teleservices. "We believe PureFlex will help us to be faster and more efficient in designing and marketing new collaboration services to cater to millions subscribers." With high demand for its hosted and next generation services, Nextra required a reliable, flexible and robust IT infrastructure to handle current offerings, as well as provide data backup and archiving. Nextra deployed an IBM PureFlex System with IBM Storwize V7000 storage to help maintain the high quality of its base services such as FTTH Broadband, and introduce new ones - such as IPTV/ OTT Video based Services requiring ultra-high system availability. "Our clients recognized that in today's business environment, technology can provide a valuable competitive edge and help them to differentiate," said Alok Ohrie, Vice President, Systems and Technology Group, IBM India/ South Asia. "IBM PureSystems offers the features and functionality that make it the ideal platform to run next-generation applications and pave the way for new possibilities in the telecommunications industry." A Family of Expert Integrated Systems The IBM PureSystems family offers clients an alternative to current enterprise computing models, where multiple and disparate systems require significant resources to set up and maintain.