Executive Chairman and Senior Vice-President of Engineering Share Insights on Maximizing Value of InformationWATERLOO, ON, Dec. 3, 2012 /PRNewswire/ - OpenText™ (NASDAQ: OTEX, TSX: OTC), a leading provider of Enterprise Information Management (EIM) software, today announced that two of its executives will deliver keynotes at the first-ever Brazil- Canada 3.0 Conference being staged in Brazil's northeastern city of João Pessoa today and tomorrow. Tom Jenkins, Executive Chairman and Chief Strategy Officer for OpenText, will set the stage for the conference, discussing cooperation between the two countries in digital media, followed by Muhi Majzoub, Senior Vice-President of Engineering, speaking on 'Disruptive Technologies and eGovernment'. "Digital media underpins the global economy and is critical to the success of countries around the world," said Jenkins, who is also Chair of the Canadian Digital Media Network (CDMN) Advisory Board. " Brazil is assessing opportunities and challenges to digital media implementation and availability within its boundaries and beyond, in collaboration with Canada." During his 'Disruptive Technologies and eGovernment' presentation, Majzoub will discuss how governments can extract value from unstructured data located behind organizations' firewalls - documents, emails, audio, video and more - that comprise the 'hidden web' of available information. Managed securely and effectively, governments have the opportunity to drive results and reduce costs to maximize the value of digital media. Majzoub has an extensive background in managing product development and leveraging both cloud-based and on-premises solutions for Enterprise Information Management. "There is a wealth of information lying dormant in unstructured content, and unleashing its power is the true democratization of information that enables more people to participate in the digital economy and the democratic process," Majzoub said. "OpenText has a wealth of experience in helping companies and government organizations put content to work."