ReachLocal, Inc. (NASDAQ:RLOC), a leader in local online marketing solutions for small- and medium-sized businesses (SMBs), today announced Kris Barton, Chief Product Officer, will be a featured speaker at Interactive Local Media West (ILM West), BIA/Kelsey’s upcoming conference focused on the local opportunity for digital media, marketing and promotions. He will be participating in a panel titled: SuperForum: Sales Force Transformation on Monday, December 4 th from 3:45pm to 4:45pm. A key to winning local is the successful transformation of the sales force and sales channels. During this SuperForum, BIA/Kelsey presents top findings from its research in this area, and engages with industry leaders about sales strategies and tactics. Who:Kris Barton, Chief Product Officer What:"SuperForum: Sales Force Transformation” Where:Hyatt Regency Century Plaza, Los Angeles, California When:Monday, December 4 th at 3:45pm to 4:45pm How:For more information on the events or to register, visit: http://www.biakelsey.com/ILMWest2012/ Biography:Kris Barton has served as ReachLocal's Chief Product Officer since February 2012. Previously, he was Chief Operating Officer of multimedia software and platform company Nero AG from 2010 to 2012. Since starting at Nero in 2006, Barton also held the title of Executive Vice President of Global Products, overseeing all product development. Prior to Nero, Barton served in multiple management roles at Microsoft Corporation from 2001 to 2006, overseeing the product development efforts for the MSN online properties including MSN.com and MSN network channels. Barton has also held product positions at Omniture and Novell Corporation.He holds a Bachelor of Arts in business administration and marketing communications from Brigham Young University. About ReachLocal, Inc. ReachLocal, Inc.'s (NASDAQ: RLOC) mission is to help small- and medium-sized businesses (SMBs) acquire, maintain and retain customers via the Internet. ReachLocal offers a comprehensive suite of online marketing solutions, including search engine marketing (ReachSearch™), Web presence (ReachCast™), display retargeting (ReachRetargeting™), display advertising (ReachDisplay™), online marketing analytics (TotalTrack®) and assisted chat service (TotalLiveChat™), each targeted to the SMB market. ReachLocal delivers this suite of services to SMBs through a combination of its proprietary technology platform and its direct, "feet-on-the-street" sales force of Internet Marketing Consultants and select third-party agencies and resellers. ReachLocal is headquartered in Woodland Hills, CA, with offices throughout North America and in Australia, the United Kingdom, Germany, the Netherlands and Japan. Subscribe to ReachLocal's free newsletter to receive news, tips and other online marketing insights.