LOS ANGELES, Nov. 30, 2012 /PRNewswire/ -- New York-based designer Jovani remains a leading entity in the fashion industry. Upon opening its doors in 1980, the design house became a rising star in the world of couture. Over 30 years later, Jovani is known internationally for its diverse collection of prom gowns, wedding dresses, and more, as the label continually lives up to its reputation of being both prolific and innovative. What, you may wonder, accounts for Jovani's continued success as a couture tastemaker? They outshine other high-end dressmakers with their commitment to quality. Jovani has never cut corners when it comes to providing the best pageant dresses, party dresses, and other fabulous formal wear options. Sadly, many fashion houses fold in the first few years. As these companies struggle more and more, the quality of their garments suffer. This is not the case with Jovani. The label builds a lasting reputation that is based on consistent value. In the digital age, customers have the ability to find the finest dresses at reasonable prices. You can't get away with peddling second-rate prom dresses and have it not eventually catch up to you. Rather than try to grab hold of some passing trend, the groundbreaking designers at Jovani constantly strive to maintain originality. Jovani continually develops new ideas to create the most cutting-edge pieces, and that has made all the difference, especially in an industry where so many bright stars fade in such a short amount of time. Another attribute that distinguishes Jovani from so many of its competitors is the team's enduring commitment to a higher standard of customer care. Even after years spent in the fashion world, these professionals are not detached from their products. They do not mechanically crank out dresses. Each member of the Jovani team takes great care with their individual responsibilities, whether it's designing the dress or assisting the retailer or customer. All of the Jovani customer care representatives are familiar with the current catalogue, keeping abreast of the latest dress additions and other daily changes to the inventory.