COOKEVILLE, Tenn., Nov. 30, 2012 /PRNewswire/ -- The 25 dealerships that comprise the Tennessee Toyota Dealers will once again serve as the title sponsor of the 6th Annual Toyota East vs. West Tennessee All-Star Classic. Scheduled for Saturday, December 8, the annual showcase of blue-chip football talent will be held at Tennessee Tech University's Tucker Stadium in Cookeville. The game kicks off at 1 p.m. Central Time and features approximately 90 of Tennessee's top high school football seniors, divided into East and West squads. The game is organized by the Tennessee Athletic Coaches Association (TACA), who selects the players and coaches for the all-star battle. This year's game will be telecast live on all the state's PBS television stations. It will also be streamed on tssaanetwork.com and on espn3.com. Fans can also listen to the game on a statewide radio network via WKCS, the FM radio station for Knox County Schools. Fans can access that broadcast at www.WKCSradio.org. Game information will also be available on Twitter at @tnallstar.com. The Tennessee Toyota Dealers have served as the title sponsor of this contest since the inaugural game in 2007. As part of this year's sponsorship, Toyota's dealers will help transport, feed and accommodate the student-athletes during a busy four-day schedule. The dealers will also play a role in promoting the game and its players in their respective local communities. About Toyota Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of nearly 1,500 Toyota, Lexus and Scion dealers which sold more than 1.64 million vehicles in 2011. Toyota directly employs nearly 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion. For more information about Toyota, visit www.toyota.com, www.lexus.com, www.scion.com or www.toyotanewsroom.com SOURCE Toyota Motor Sales, U.S.A., Inc.