AMZN) and Howard Schultz at Starbucks ( SBUX). Both businesses depend on the allegedly fragile consumer, yet both CEOs lead spending charges of relatively epic proportion. Shoot, at Amazon, you can't call it relative. Outside of resource conglomerates such as Chevron there's really no comparison case for the level of investing (don't call it spending!) the company does. But, it doesn't stop there. You can't forget about fantastic CEOs such as Patrick Doyle at Domino's Pizza ( DPZ). Here's a guy who not only took the chance of a lifetime when he beat his own company down publicly as part of its now-famed turnaround, but he turned a pizza business into a tech business. Order some 'za from Domino's online. Play with its iPad app. You'll see what I mean. Digital sales at Domino's have been huge. We're talking a billion dollar revenue stream here.