Top Insider Trades: VPRT, HLF, DG, WFM

By Jonathan Moreland, founder of Insider Insights and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- It is a victory for common sense. Tracking the trading behavior of company executives, directors and large shareholders in the stocks of firms they're registered in as "insiders" has proven to be profitable, according to both academic studies and (more importantly) the experience of professional investors.

Below are lists of the top 10 mainly open-market insider purchases and sales filed at the Securities and Exchange Commission Thursday, November 29, 2012 as ranked by dollar value. Please note, however, that these are only factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction, and, frankly, often not even the most important metric that determines if an insider transaction is significant.

At, we find new investment ideas just about every day using these and more intricate insider screens to determine where we should focus our subsequent fundamental and technical analysis. And while stocks don't (or shouldn't) move up or down based on insider activity alone, insiders tend to be good indicators of when real stock-moving events like earnings surprises, corporate actions, and new products may be in the offing.

So use these regular Top Insider Trades columns as the initial research tools they are meant to be, and click the links in the tables to analyze a company's or insider's full insider history. Also feel free to contact us with any questions on our proprietary insider data, and how it is best analyzed.
Davita Healthcare (DVA) Berkshire Hathaway BO 679,249 73,496,280
Eagle Materials (EXP) Hirsch Laurence E DIR 667,575 36,149,188
Janus Capital (JNS) Dai Ichi Life Ins BO 1,599,664 13,375,721
Vistaprint (VPRT) Prescott GP BO 281,594 8,540,349
Sirius Xm Radio (SIRI) Liberty Media BO 1,880,000 5,168,120
Ares Dyn Cr Alloc Fd (ARDC) Ressler Antony P PR 130,000 2,600,000
Herbalife (HLF) Goudis Richard COO 45,516 1,997,697
Lhc (LHCG) Coliseum Capital Mgt DIR,BO 101,200 1,897,987
Amer Superconductor (AMSC) Douglas Kevin BO 505,278 1,342,261
Sanuwave Health (SNWV) Nemelka David N Jr BO 4,000,000 1,000,000
Source: Insider Insights
Generac (GNRC) Ccmp Capital BO 12,800,000 412,800,000
Dollar General (DG) Buck Holdings BO 2,768,471 137,651,760
Eagle Materials (EXP) Hirsch Laurence E DIR 967,575 52,394,188
Whole Foods (WFM) Green Equity Inv O 478,843 44,105,476
Dollar General (DG) Jones Adrian M DIR 599,945 29,831,272
Google (GOOG) Schmidt Eric E CB,DIR 40,000 27,128,952
Progressive (PGR) Lewis Peter B CB,DIR 1,078,914 23,056,152
Apple (AAPL) Mansfield Robert L VP 35,000 20,377,508
Eagle Materials (EXP) Rowley Steve PR,CEO,DIR 323,564 17,696,158
MOVE (MOVE) Nierenberg Investment BO 1,750,000 12,695,000
Source: Insider Insights

Key to Titles: A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.
At the time of publication, Moreland was long XXX, although holdings can change at any time.

Jonathan Moreland is the founder of, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.

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