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Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model. NEW YORK ( TheStreet) -- Discover Financial Services (NYSE: DFS) hit a new 52-week high Thursday as it is currently trading at $41.85, above its previous 52-week high of $41.81 with 1.1 million shares traded as of 11:15 a.m. ET. Average volume has been 4.3 million shares over the past 30 days. Discover Financial Services has a market cap of $20.49 billion and is part of the financial sector and financial services industry. Shares are up 69.1% year to date as of the close of trading on Wednesday. Discover Financial Services, a bank holding company, offers direct banking and payment services in the United States. It operates in two segments, Direct Banking and Payment Services. The company has a P/E ratio of 9.4, below the S&P 500 P/E ratio of 17.7.