Pandora Media Inc (P): Today's Featured Media Laggard

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Pandora Media ( P) pushed the Media industry lower today making it today's featured Media laggard. The industry as a whole closed the day up 1.1%. By the end of trading, Pandora Media fell 26 cents (-3.1%) to $8.18 on light volume. Throughout the day, 3.6 million shares of Pandora Media exchanged hands as compared to its average daily volume of five million shares. The stock ranged in price between $7.98-$8.44 after having opened the day at $8.21 as compared to the previous trading day's close of $8.44. Other companies within the Media industry that declined today were: SearchMedia Holdings ( IDI), down 10.2%, ReachLocal ( RLOC), down 7.4%, Promotora de Informaciones SA/FI ADR ( PRIS), down 6.3%, and YOU On Demand Holdings ( YOD), down 4%.
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Pandora Media, Inc. provides an Internet radio services in the United States. The company allows listeners to create up to 100 personalized stations to access unlimited hours of free music and comedy, as well as offers a paid subscription service to listeners. Pandora Media has a market cap of $1.45 billion and is part of the services sector. Shares are down 14.3% year to date as of the close of trading on Tuesday. Currently there are 12 analysts that rate Pandora Media a buy, two analysts rate it a sell, and four rate it a hold.

TheStreet Ratings rates Pandora Media as a sell. The company's weaknesses can be seen in multiple areas, such as its deteriorating net income, poor profit margins, generally disappointing historical performance in the stock itself and feeble growth in its earnings per share.

On the positive front, KIT Digital ( KITD), up 16.3%, Sinclair Broadcast Group ( SBGI), up 13.1%, Inuvo ( INUV), up 12%, and Dex One ( DEXO), up 9.1%, were all gainers within the media industry with Walt Disney ( DIS) being today's featured media industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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