1. As of noon trading, Priceline.com ( PCLN) is up $5.32 (0.8%) to $642.07 on light volume Thus far, 217,464 shares of Priceline.com exchanged hands as compared to its average daily volume of 880,000 shares. The stock has ranged in price between $632.78-$642.60 after having opened the day at $635.92 as compared to the previous trading day's close of $636.75. priceline.com Incorporated, together with its subsidiaries, operates as an online travel company. Priceline.com has a market cap of $31.9 billion and is part of the leisure industry. The company has a P/E ratio of 24.2, above the S&P 500 P/E ratio of 17.7. Shares are up 36.8% year to date as of the close of trading on Tuesday. Currently there are 13 analysts that rate Priceline.com a buy, no analysts rate it a sell, and 3 rate it a hold.