WALLDORF, Germany, Nov. 28, 2012 /PRNewswire/ -- SAP NEWSBYTE -- SAP AG (NYSE: SAP) today announced it has been positioned by Gartner, Inc. in the Leaders quadrant of the 2012 "Magic Quadrant for Integrated Revenue and Customer Management (IRCM) for Communications Service Providers (CSPs)." 1 SAP is cited as a market leader for both its "ability to execute" and "completeness of vision." (Logo: http://photos.prnewswire.com/prnh/20110126/AQ34470LOGO) "Several years ago, we realized that a scalable, flexible revenue engine was a key driver and enabler of new business models for communications service providers," said Eric Pillevesse, senior vice president, Telecommunications, SAP. "Through strategic investment and co-innovation with customers, we have delivered a market-leading order-to-cash solution. SAP offers a complete set of solutions for CSPs and other industries, including customer usage analytics as well as policy management and mediation through our partnership with Digital Route, and leverages the power of the SAP HANA platform for real-time processing of large data sets." SAP® Billing and Revenue Innovation Management solutions provide a complete yet modular end-to-end offering for the order-to-cash process. They enable service providers to quickly create and launch new offers, enjoy a 360-degree view of the customer, automate and control the order capture and billing chain as well as revenue settlement with partners. According to Gartner, "Leaders are vendors that would normally be included in shortlists for IRCM solutions for large and midsize CSPs worldwide. They perform profitably, grow their revenue and have a presence in all major markets. Their functionality is above average, and their technology and scalability are leading edge. Leaders also engage in innovative projects and activities, carefully listening to their customer base. They are also engaged in understanding the underlying and emerging patterns/trends in revenue and customer management activities, and direct their R&D resources and investments accordingly."