AMZN) share price above $200 while at the same time driving Apple's shares under $600. For a few days, Apple's stock was on a big enough sale that the dividend rose to 2%. Never mind the fact that Apple produces products in demand enough to warrant incredibly high margins, once the snowball began rolling down the hill it gained in size and speed. Amazon has so far offered little more than improving revenue. Revenue, it appears is enough if people like the company. Should revenue be enough? Of course not, but the line of thinking goes something like this: As soon as Amazon is finished building out the world's greatest online ordering system (something that has been in the works since before the dot com bubble), Amazon will be able to raise prices and or lower the capital investment, and profits will roll in. Meanwhile, back at 1 Infinite Loop (Apple's address), iPhone 5s and iPad minis are selling as fast as the iFactories can produce and ship to the iBuyers. Apple has many other products including the Mac, iTunes, iPod, and others that are selling like gangbusters, but once again, it doesn't seem to make much difference to those who are quick to "inform" you of Apple's impending irrelevance. For doomsayers it all makes perfect sense. Perfect sense if you consider operating margins above 30% and profit margins above 25% mean the end is near. You don't see margins like that in Dell ( DELL), Nokia ( NOK), and definitely, not in Amazon.