Without being bound by the credit required to finance inventory or the need to pay ever-escalating rents to Federal Realty or Simon Properties or Kimco for real estate, Amazon's just an overwhelmingly powerful opponent. The additional funds will, no doubt, allow it to build out its infrastructure so you can get same-day shipping at probably every major urban area in the country. Perhaps the most salient part of this bond deal? It's the fact that Amazon has opportunities that big. I bet if you asked most of the retailers in this country what they could do with $3 billion they would say "I don't know, we are pretty much everywhere we want to be already, maybe we can buy back stock." They'd probably use it to buy back stock or pay special dividends. Amazon? It wants to raise money to take over the world. At these prices it just might be able to do it!