LAS VEGAS, Nov. 27, 2012 /PRNewswire/ -- Fremont Street Experience revealed plans to build a new permanent zipline attraction, SlotZilla, Tuesday during a press conference at which a 6-foot model of the attraction was unveiled. The $11 million attraction will forever alter the downtown Las Vegas skyline with an 11-story slot-machine-themed takeoff platform located near the intersection of Las Vegas Boulevard and Fremont Street. (Photo: http://photos.prnewswire.com/prnh/20121127/LA19510) Construction on SlotZilla is expected to begin immediately after New Year's with the attraction anticipated to open during the first half of 2013. SlotZilla will be a major new icon for downtown Las Vegas and Fremont Street Experience, a five-block entertainment district that attracts nearly 16 million annual visitors. "We wanted to take a ride typically found in the jungle, give it amusement park features and qualities, and build it in the middle of downtown," said Jeff Victor, president of Fremont Street Experience. "Designing a zipline to go across 1,700 feet with only a slight incline was a real challenge and required us to think outside the canopy and develop new technologies. To meet this challenge, we designed a first-of-its kind propulsion launch system and created a steeper incline that will actually take riders through the Viva Vision canopy, giving them the thrill of their lives." SlotZilla will be a two-level thrill ride. Riders on the upper Zoomline will take off over 100 feet above ground and riders, lying flat in a harness, will be launched to a speed that will zoom them 1,700 feet through and under the Fremont Street Experience canopy. Riders on the lower Zipline take off about 70 feet above ground and zip 850 feet to a mid-point landing platform. Both levels deliver a ride experience unique in the world – flying above thousands of people on Fremont Street Experience and under the Viva Vision canopy, which is the world's largest video screen.