The U.S. business group of Sun Life Financial Inc. (NYSE: SLF, TSX: SLF) and bswift, a leader in software and services for employee benefits administration, announced today an agreement allowing HR professionals to manage online benefits administration and enrollment more effectively. The partnership allows brokers and HR executives to offer Sun Life group and voluntary benefits products using bswift’s intuitive technology, which guides consumers through the enrollment and evidence of insurability (EOI) processes with ease and seamlessly facilitates enrollment and eligibility, at a negotiated per-employee-fee. “Sun Life’s agreement with bswift underscores our goal of simplifying the administration of benefits for customers by providing a robust, multi-carrier solution, and demonstrates our commitment to meeting the needs of our customers across broad market segments,” said Geoff Walton, Assistant Vice President, Voluntary Benefits with Sun Life Financial. This agreement demonstrates Sun Life’s commitment to meeting the needs of our customers across broad market segments." “Our partnership with Sun Life Financial provides organizations a flexible, integrated solution to offer group and voluntary benefits to their employees,” said Josh Trent, Senior Vice President of Sales with bswift. “We are excited to reach more consumers with our innovative solution that has led our industry to a better way to administer benefits.” About Sun Life FinancialSun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, and Bermuda. In the United States and elsewhere, insurance products are offered by members of the Sun Life Financial group that are insurance companies. Sun Life Financial Inc., the holding company for the Sun Life Financial group of companies, is a public company. It is not an insurance company and does not offer insurance products for sale in the United States or elsewhere, and does not guarantee the obligations of its insurance company subsidiaries. In the United States, Sun Life Financial provides a range of products and services to employers and their employees, including group and voluntary life, disability, dental and stop-loss insurance products. These products are issued by Sun Life Assurance Company of Canada in all states except New York. In New York, these products are issued by Sun Life Insurance and Annuity Company of New York. Product offerings may not be available in all states and may vary depending on state laws and regulations. Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE), and Philippine (PSE) stock exchanges under the ticker symbol SLF. For more information, visit www.sunlife.com/us. About bswiftBased in Chicago, bswift offers software and services that streamline benefits, HR and payroll administration for employers and public and private exchanges nationwide. bswift’s state-of-the-art Software-as-a-Service (SaaS) technology and Business Process Outsourcing (BPO) solutions significantly reduce administrative costs and time-consuming paperwork, making life easier for administrators and more than one million consumers who enroll in benefits with bswift. For more information, please contact bswift at 877-9-BSWIFT or visit www.bswift.com.