Beam Inc. [NYSE:BEAM], a global leader in premium spirits, and Canadian Club® Whisky, one of the world’s leading Canadian whiskies, today announced a new marketing campaign to celebrate guys on their ongoing quest for wisdom. The new “Join the Club” digital campaign, which recently launched in the US, features video segments available on Facebook and in digital media that star the “Canadian Club Chairman” and offer Whisky Whisdoms™ to help guys to ease their way into the whisky world. “For more than 150 years, Canadian Club Whisky has accumulated limitless and timeless wisdom,” said Bob Gorman, Director of World Whisky, Beam Inc. “Canadian Club is a smooth, approachable and easy-drinking whisky that has amassed decade’s worth of time-tested experience. There’s no better source for guys looking to step up in their pursuit of ‘whisdom.’” Through the new marketing campaign, the brand’s newest voice, the “Canadian Club Chairman,” imparts a barrel-house full of Whisky Whisdoms™ that act as blunt, unapologetic and undeniable truths, such as:
- Never send beer to do a whisky’s job
- Everything in moderation. Except bacon
- Drafts are best suited for fantasy football. Order a Canadian Club Whisky
Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.Canadian Club® Blended Canadian Whisky, 40% alc./vol. ©2012 Canadian Club Import Company, Deerfield, IL All trademarks are the property of their respective owners.