NEW YORK ( TheStreet) -- I spent about an hour the Friday before Thanksgiving in Minnesota's Mall of America.That mind-numbing 60 minutes goes a long way to explaining the predicament companies such as Best Buy ( BBY) face. But, it's not just Best Buy. A whole slew of retailers will either die or lead uninspiring lives without unprecedented intervention. Investors and, sadly, many brick and mortar retail executives float an ultimately tragic misconception: That they just need to do a better job selling online and utilizing digital and mobile platforms. If they do this, they can level the playing field against physical innovator Apple ( AAPL), e-commerce pioneer Amazon.com ( AMZN) and others. That point of view scopes successful retailers through a simplistic lens.