Movado Fiero
Price: $2,995

We watch nerds throw up our hands in frustration when shopping Movado ( MOV). This once-storied maker now shamelessly associates itself with such dead-end brands as Juicy Couture, Tommy Hilfiger and Lacoste. But if you dig and dig and dig -- and dig some more -- you can still unearth some of the old Movado glory.

Right now, I like what Movado is doing with this particular version of its classic Fiero watch. Sure, it's a quartz movement running off a boring battery. But there is no denying the jazzy museum gray face and overall look. Particularly for women who want a piece with some bulk, this is a darn nice watch. The case is in tungsten carbide, making it quite tough. And you can wear it in the shower. Plus, there are lots of Fieros out there, so some good old-fashioned dickering should net a nice street price.

If you simply must have a battery-powered watch that still packs some real style, the Fiero is a good bet.

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