This store will showcase the expertise of the Starbucks Coffee Masters using the manually operated La Marzocco espresso machine to create the perfect Starbucks espresso-based beverages and the Starbucks pour over brew for the perfect Starbucks whole bean coffee experience. Each Starbucks Coffee Master is also trained in Starbucks latte art, an exceptional artistic skill that adds a touch of creativity to each Starbucks coffee beverage.The new store uses the Art Nouveau design concept to draw attention to Starbucks focus on environmental sustainability and the continued promotion of a Starbucks coffee culture and lifestyle. Wall murals of coffee trees, bags of coffee cherries and roasted arabica beans perfectly showcase the complete Starbucks bean-to-cup journey, which has enabled the delivery of an authentic Starbucks Experience. Starbucks China University Strengthens Investment in Talent Development for Partners The coffee passion, artisanal skills and expertise presented at Starbucks stores requires the persistence by each Starbucks partner in their individual learning journey. To help partners enhance their coffee and service expertise, the company has initiated its first class through the innovative Starbucks China University. The Starbucks China University curriculum will advance the personal and career development of Starbucks partners across China, including leadership skills as well as a deep understanding of Starbucks coffee craftsmanship and culture. “Our partners are at the heart and soul of our signature Starbucks Experience, and also the cornerstone of Starbucks success. It is therefore critical that Starbucks continues to invest in their development, share with them the company’s success and set them up for future growth and development,” Wong added. “These investments are critical as we work to achieve our ambitious goals and future aspirations in China.” Starbucks China University will be a world-class corporate university that inspires coffee passion, builds retail expertise and nurtures the human spirit that connects it all. As the Center of Excellence for Starbucks China people development, the virtual university features a personalized learning experience through various customized methods, including digital and mobile platforms, to provide partners with modules matching their interests and career development goals.
At the same time, Starbucks China University will be implementing a “Partner Professors” initiative. These “Partner Professors” comprise experienced professionals from store partners to senior management executives, each possessing deep coffee knowledge, practical business retail expertise and business management skills.Starbucks China University will also offer training curriculums that encompass a broad range of areas and functions of the Starbucks China business, including coffee knowledge and culture training, and provide tailor-designed curriculums on retail and related functional training as well as leadership competency. As a global coffee leader operating in China, Starbucks today already boasts one of the most comprehensive barista training and certification programs. Through Starbucks China University, Starbucks will conduct more than 200 different training modules, from now through the end of 2015, at various levels through the organization. Starbucks China University is also looking to collaborate with academic institutions and related Chinese government agencies to strengthen its value proposition and offerings in the market. About Starbucks Coffee Company Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. China will become Starbucks second largest market outside the U.S. by 2014, and Starbucks aims to operate over 1,500 stores in China by 2015. Starbucks currently operates over 700 stores across over 50 cities in China. Through our Starbucks partners, we insist on our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup.