Looking ahead to 2013: business owners focused on growthWhen asked what the one greatest opportunity for business growth in 2013 is, business owners cited:
- Introducing new products or services (24 percent).
- Taking advantage of new technologies that can improve their business (24 percent).
- Targeting a new kind of customer (21 percent).
- Expanding domestic locations (21 percent).
For more information about the Merrill Lynch Affluent Insights Survey: Business Owner Spotlight, visit www.ml.com/affluentinsights.Methodology The survey was conducted via phone by Braun Research in October 2012 on behalf of Merrill Lynch Wealth Management. The nationally representative sample consisted of 250 business owners with revenue of $10 million to $250 million. The margin of error is +/- 6.19 percent for a national sample reported at a 95 percent confidence level. Merrill Lynch Global Wealth Management Merrill Lynch Global Wealth Management is a leading provider of comprehensive wealth management and investment services for individuals and businesses globally. With more than 17,500 Financial Advisors and more than $1.8 trillion in client balances as of September 30, 2012 1, it is among the largest businesses of its kind in the world. Within Merrill Lynch Global Wealth Management, the Private Banking and Investment Group provides tailored solutions to ultra affluent clients, offering both the intimacy of a boutique and the resources of a premier global financial services company. These clients are served by more than 150 Private Wealth Advisor teams, along with experts in areas such as investment management, concentrated stock management and intergenerational wealth transfer strategies. Merrill Lynch Global Wealth Management is part of Bank of America Corporation. 1 Source: Bank of America. Merrill Lynch Global Wealth Management (MLGWM) represents multiple business areas within Bank of America’s wealth and investment management division including Merrill Lynch Wealth Management (North America and International), Merrill Lynch Trust Company, and Private Banking and Investment Group. As of September 30, 2012, MLGWM entities had approximately $1.8 trillion in client balances. Client Balances consists of the following assets of clients held in their MLGWM accounts: assets under management (AUM) of MLGWM entities, client brokerage assets, assets in custody of MLGWM entities, loan balances and deposits of MLGWM clients held at Bank of America, N.A. and affiliated banks. For more Bank of America news, visit the Bank of America newsroom. www.bankofamerica.com Merrill Lynch, Pierce, Fenner & Smith Incorporated offers a broad range of brokerage, investment advisory (including financial planning), banking, trust and other financial services and products. The nature and degree of advice and assistance provided, the fees charged, and client rights and Merrill Lynch's obligations will differ among these services.
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