EGHAM, England, November 26, 2012 /PRNewswire/ -- Usage tracking key to analysing and managing expenditure as businesses look to print smarter The way in which SMBs buy printers and manage their print infrastructure must change if they are to benefit from smarter printing practices, according to the latest IDC White Paper, SMB Buying Considerations for Smarter Business Printing, October 2012, sponsored by OKI Europe. (Logo: http://photos.prnewswire.com/prnh/20121126/579563 ) In a challenging marketplace, sales of laser/LED printers to small and medium sized businesses (SMBs) across Europe have increased by more than three per cent, as companies take advantage of new technologies to bring more print tasks in-house (IDC Hardcopy Device Usage: Applications Driving Print, 2011). "This is excellent news, reflecting the ability of print solutions providers to respond successfully to the changing needs of the market," believes Terry Laidlaw, managing director, OKI Europe. "The survey highlights how the growth in popularity of colour in particular is because SMBs can now produce colour documents on in-house laser or LED printers cost-effectively, without compromising on the professional quality that is expected from external print houses. However, in many cases businesses do not know how much printing takes place in their organisation or how much this often 'forgotten' expenditure is actually costing them. "With ever-increasing pressure to take control of spiralling costs in an uncertain economic environment, printing is an area that businesses should urgently review in order to benefit from significant savings quickly and with minimal negative impact on their business." Tracking usage In an age where vast quantities of information is consumed and shared, there is a growing volume of printing taking place as users print this information in order to digest it more easily. This often results in printing more copies than required, or using colour when mono would do just as well.