Simon Colvin, an analyst at market-data firm Markit, has identified that short-seller interest in the retail space is currently much larger than that of the S&P 500 as a whole. In other words, there's plenty of money betting on price declines in consumer stock "faves." I wouldn't describe the retail stock investing environment as sickly, especially with individual names like JC Penney ( JCP) and Best Buy ( BBY) rocketing 1.6% as I type. That's double the broader market. Nevertheless, if "retail" were going to outperform in the next few months, rather than underperform, one would certainly anticipate outperformance during the Black Friday trading session. Notice the relative flatness... even some relative weakness... in the table below. If Retail ETFs were going to buck the historical trends since 2000, why aren't the Black Friday percentage gains decidedly more impressive than the S&P 500 at large?
By contrast, SPDR S&P 500 Trust was up 1.3%. By no means am I endeavoring to slam Retail ETFs here. In fact, I happen to think the equal weighting between consumer defensive and consumer discretionary in RTH is a reasonably low-risk way to gain access to steady increases in consumption. If you're not in the market for a complementary portfolio asset, however, you may be better served by adding to your core. Funds like iShares S&P 100 (OEF) as well as iShares Russell 1000 (IWB) have recovered their respective trendlines. And if historical trends through the Christmas season hold, they will provide better returns with greater diversification than the above-mentioned competition. Follow @ETFexpertThis article was written by an independent contributor, separate from TheStreet's regular news coverage.