DIS). Add into that agreements for the music videos already available through iTunes.
5. Pricing: Viewers would pay for each piece, with optional packages available. Prices would vary depending on the content, with some set standard for a movie-length, a one-hour show and a half-hour show. With all that in place at the outset, Apple could compete with TV as know it. It could completely disrupt the home viewing space in five years, dominate it in 10.
With some high-profile content ramping up audience expectations, Apple might be able to tout its history of such successes to pressure -- um, I mean persuade -- the studios to soften their opposition. They'll want to compete in the new arena. I admit it's all very far-fetched. The idea that Apple could compete with cable or Hollywood or both -- it's ridiculous. But iPod/iTunes was equally far-fetched. Content owners balked at that, too, initially, and it worked.