This week celebrates two big events: Thanksgiving and Black Friday. Lured by steep discounts and doorbusters millions of Americans are plotting to get the most from this discount shopping opportunity. For their part, many retailers are offering extended hours, opening as early as 8pm on Thanksgiving evening. But shopping mobs aren’t the point. In this video, from Kapitall’s creative agency Swell, you will explore the economy of Black Friday, the importance of its sales for businesses; and the rising popularity of Cyber Monday. The numbers are staggering. When you consider the increased expectation and the adoption of mobile, it’s difficult to digest the cornucopia of investing opportunities. Will retailers beat the ever rising expectations? If so, who is to benfit? If you’re bullish on Black Friday sales exceeding last year’s numbers – despite fiscal cliff concerns – consider adding these brick and mortar retailers to your watch list: 1. Kohl’s Corp. ( KSS, Earnings, Analysts, Financials): Operates department stores in the United States. Market cap at $12.B. Kohl’s is offering deals ahead of Black Friday. Stores open at midnight, and in addition to several door-buster and early-bird sales, customers can shop the online deals as early as Wednesday. They are also offering $15 Kohl’s cash for every $50 purchased on Black Friday. 2. Best Buy Co. Inc. ( BBY, Earnings, Analysts, Financials): Operates as a retailer of consumer electronics, home office products, entertainment products, appliances, and related services primarily in the United States, Europe, Canada, and China. Market cap at $5.13B. Hundreds of shoppers can be seen lined around Best Buy’s stores each Black Friday. Doors open at midnight. 3. Target Corp. ( TGT, Earnings, Analysts, Financials): Operates general merchandise stores in the United States. Market cap at $40.89B. Similar to Wal-Mart, Target has several door buster deals and plans to open stores on Thanksgiving day, at 9pm. It has received complaints that their determination to boost sales comes at the expense of their employees’ Thanksgiving evening. Target has responded by claiming their decision to open at 9pm reflects consumers’ preference to shop right after their dinner. They also claim employee preferences are taken into account when scheduling Thanksgiving shifts.