This week celebrates two big events: Thanksgiving and Black Friday. Lured by steep discounts and doorbusters millions of Americans are plotting to get the most from this discount shopping opportunity. For their part, many retailers are offering extended hours, opening as early as 8pm on Thanksgiving evening. In 2011 total annual retails sales added up to $4.7 trillion dollars, and up to 40% of that spending occurred in the holiday season kicked off by Black Friday and Cyber Monday. With so much to gain, and with sales expectations even higher this year, it’s no wonder investors are looking for the biggest holiday winners. Here’s an infographic by Kapitall to help you follow the trends: Written by Kapitall’s Rebecca Lipman.