LONDON and NEW YORK, Nov. 20, 2012 /PRNewswire/ -- Ketchum, a leading global communications agency, and Kenyon International, the world's leading crisis management firm, today announced that they will join forces to deliver the first truly integrated global crisis, disaster management and communications offer. The partnership pairs the experience and practicalities of Kenyon's complex disaster management expertise, which includes on-the-ground, post-disaster response, with Ketchum's global crisis communications experience and expertise. The agreement was signed in London between David Gallagher, Ketchum senior partner and CEO for Europe, and Robert Jensen, Kenyon CEO. In the event of disasters that include casualties and, at times, fatalities, integration and collaboration between operations and communications is critical to a rapid and effective response that keeps all vital stakeholders informed. Lack of alignment can be disastrous for an organization's reputation and operations. It is this insight that brought Kenyon and Ketchum together in a unique partnership. "Kenyon is the global leader when it comes to crisis and disaster management, and we are proud to partner with them," said Gallagher. "We are confident that when integrated with Ketchum's deep knowledge and expertise in crisis communications, media and stakeholder analytics, and content development, we will be offering our clients a unique and holistic reputation management service." Jenson said, "Many organizations believe they are ready to manage complex and sudden events involving people. But recent history has shown that, in reality, most aren't. They have not identified the surge resources of people, equipment and systems immediately needed to manage and respond to these events. It is only when an event occurs that organizations discover the shortfalls in planning, training and response. This partnership with Ketchum will enhance Kenyon's already world-leading offer."