Small Business Saturday, Cyber MondayFollowing Black Friday, 67% of consumers say they’ll “shop small” on November 24 for Small Business Saturday – a day devoted to patronizing local shops and restaurants -- according to a separate Small Business Saturday Consumer Insights Survey. But there is no rest for the weary when there are deals to be had: more than one-third (39%) will be gearing up for Cyber Monday to go at it again, while one-fourth are prepared to venture out the day after Christmas. Strategies for Saving: Mobile, Social and More Consumers are looking for ways to be resourceful with more than 8 in 10 planning to stretch their holiday shopping dollars. So, how are consumers strategizing to save?
- Mobile : More consumers are looking to their phones to save compared to last year (32% versus 24%). They’re plugging in to browse for gift ideas (18% vs. 13%), compare prices online (17% vs. 12%), use scanning apps for price comparisons (12% vs. 9%) and access deals through mobile apps (10% vs. 7%). Eleven percent plan to make purchases with their phone, up significantly from last year’s 6%.
- Reward Points : More than half (57%) of American consumers belong to credit or debit card loyalty programs, and 27% of consumers are leveraging their rewards points to purchase gifts. Among affluents* 37% expect to use points towards gifts.
- Social : About one-fourth (23%) will take advantage of online offers via social networking platforms—these consumers plan to take advantage of holiday deals and discounts from social media platforms like Facebook , Groupon, Twitter, Pinterest, and FourSquare.
- Sales, Coupons and Mor e: Fifty-four percent of consumers intend to shop clearance or sale merchandise, while more than four in ten (43%) prove clipping coupons are still in style, continuing to search the papers and keeping an eye out for store promotions.
The American Express Spending & Saving Tracker research was completed online among a random sample of 1,500 adults, including the general U.S. population, an affluent demographic, defined by a minimum annual household income of $100,000. Interviewing was conducted by Echo Research between October 17 and 19, 2012. These findings have a margin of error of ± 2.5 percentage points at the 95% level of confidence.About American Express American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, foursquare.com/americanexpress, linkedin.com/companies/american-express, twitter.com/americanexpress, and youtube.com/americanexpress. Key links to products and services: charge and credit cards, business credit cards, travel services, gift cards, prepaid cards, merchant services, business travel, and corporate card