The top five places that consumers plan to shop on Small Business Saturday are restaurants (52%), bakeries (35%), clothing stores (34%), gift shops (31%) and book shops (29%). ¿
The No. 1 reason that consumers plan to support small businesses is because they value their contributions to the community (76%). The No. 2 reason was better customer service (59%). ¿
Half of those planning to shop on Small Business Saturday will bring a friend. ¿
Two-thirds plan to eat out at small, independently owned restaurants. ¿
Word-of-mouth is the top way that consumers find small, independently owned shops and restaurants in their communities (79%). Small-business owners can go to a section on the NFIB's website to submit information about their business and why shoppers should visit on Nov. 24, which will be promoted by the NFIB on its Facebook and Twitter pages. Now in its third year, the movement is gaining steam. More than 200 advocacy groups, 60 public officials and 70 corporate partners have signed on to endorse the campaign, according to the Shop Small website.