"Protecting Americans from foodborne illness during the holiday season and all year round is always a high priority for the FDA," said Michael R. Taylor, Deputy Commissioner for Foods and Veterinary Medicine. "Consumers have a role to play too, especially when it comes to safe food-handling practices in the home."Created pro bono by ad agency JWT New York, the Food Safe Families campaign aims to raise awareness about the risks of foodborne illness and educate consumers, especially parents, to take specific actions to reduce their personal risk through the following safe food-handling behaviors:
- Clean: Clean kitchen surfaces, utensils, and hands with soap and water while preparing food.
- Separate: Separate raw meats from other foods by using different cutting boards.
- Cook: Cook foods to the right temperature by using a food thermometer.
- Chill: Chill raw and prepared foods promptly.