Green Mountain Coffee Roasters, Inc. Appoints Brian Kelley CEO Effective December 3, 2012

Green Mountain Coffee Roasters, Inc., (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and coffee makers, today announced Brian Kelley will become President and Chief Executive Officer and a member of the Board of Directors effective December 3, 2012.

The appointment of Mr. Kelley, a proven consumer products executive, signals GMCR’s intent to build upon its well-established expertise in single-serve beverages and to leverage its leading consumer brands, Keurig ® and Green Mountain Coffee ®. Kelley will succeed GMCR’s current President and CEO, Lawrence J. Blanford, who in February 2012 shared his plans to retire from the Company and has been working with the Company’s Board of Directors to identify a successor.

“GMCR is a Company with strong character and compelling purpose, coupled with strong brands and products about which consumers are passionate. With its truly disruptive Keurig ® brewing technology, GMCR’s accomplished something unique in the world of consumer products: it is changing consumer behavior by changing the way we brew and enjoy coffee,” said Kelley. “I am honored and excited by the opportunity to lead this organization whose products have sparked unparalleled growth in specialty coffee, and I look forward to working with its dedicated employees to drive continued growth and to deliver new innovations.”

Mr. Kelley was named President of Coca-Cola Refreshments in September 2012, to be effective January 1, 2013. Coca-Cola Refreshments is The Coca-Cola Company’s North America business unit with 68,000 employees. Kelley has been Chief Product Supply Officer, Coca Cola Refreshments since October, 2010. In his prior role as President of North America Business Integration, he led the total integration of the acquisition of the North American assets of Coca-Cola Enterprises, combining Coca-Cola North America and Coca-Cola Enterprises’ North American operations into a new company, Coca-Cola Refreshments.

“With leading consumer brands, compelling distribution and relationships, and an ongoing commitment to funding innovation to leverage its single-serve expertise, we knew that GMCR’s next leader had to possess a strong combination of operational expertise, consumer product and brand experience and strategic insight,” said Michael J. Mardy, Interim Chairman of the Board of Directors. “The Board of Directors conducted a thorough and robust search process which produced this outstanding leader who is ideally suited to lead GMCR as the Company continues to grow and evolve.”

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