Clorox Company (CLX): Today's Featured Consumer Durables Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Clorox Company ( CLX) pushed the Consumer Durables industry higher today making it today's featured consumer durables winner. The industry as a whole was unchanged today. By the end of trading, Clorox Company rose $1.62 (2.2%) to $74.29 on heavy volume. Throughout the day, 1.4 million shares of Clorox Company exchanged hands as compared to its average daily volume of 792,900 shares. The stock ranged in a price between $72.75-$74.29 after having opened the day at $72.97 as compared to the previous trading day's close of $72.67. Other companies within the Consumer Durables industry that increased today were: Global-Tech Advanced Innovations ( GAI), up 10.6%, Universal Electronics ( UEIC), up 7.9%, La-Z-Boy ( LZB), up 5%, and Entertainment Gaming Asia ( EGT), up 3.8%.
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The Clorox Company manufactures and markets consumer and professional products worldwide. Clorox Company has a market cap of $9.5 billion and is part of the consumer goods sector. The company has a P/E ratio of 17.6, equal to the S&P 500 P/E ratio of 17.7. Shares are up 9.4% year to date as of the close of trading on Thursday. Currently there are no analysts that rate Clorox Company a buy, one analyst rates it a sell, and 14 rate it a hold.

TheStreet Ratings rates Clorox Company as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, growth in earnings per share, increase in stock price during the past year, expanding profit margins and increase in net income. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

On the negative front, Appliance Recycling Centers ( ARCI), down 25%, SGOCO Group ( SGOC), down 21.1%, Ballantyne Strong ( BTN), down 8.7%, and Industrie Natuzzi ( NTZ), down 4.8%, were all laggards within the consumer durables industry with VeriFone Systems ( PAY) being today's consumer durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the consumer durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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