- Backtrack on the Internet Radio Fairness Act considerably.
- Push the annual subscription option, but find some way to incentivize it.
- Cultivate additional revenue streams immediately.
Alphabet names industry veteran Lyor Cohen as YouTube's global head of music, possible setting the stage for a bigger push into paid music streaming.
The pure-play streaming music companies are finding new ways to gain market share and dollars as the war over the streaming music business continues to heat up.