Goodyear Tire & Rubber Co (GT): Today's Featured Consumer Non-Durables Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Goodyear Tire & Rubber ( GT) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day down 0.3%. By the end of trading, Goodyear Tire & Rubber rose 20 cents (1.8%) to $11.19 on average volume. Throughout the day, 4.3 million shares of Goodyear Tire & Rubber exchanged hands as compared to its average daily volume of 4.6 million shares. The stock ranged in a price between $10.93-$11.28 after having opened the day at $11 as compared to the previous trading day's close of $10.99. Other companies within the Consumer Non-Durables industry that increased today were: Perry Ellis International ( PERY), up 13.8%, Exceed Company ( EDS), up 8.1%, Frederick's of Hollywood Group ( FOH), up 8%, and China Xiniya Fashion ( XNY), up 4.6%.
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The Goodyear Tire & Rubber Company develops, manufactures, distributes, and sells tires, and related products and services worldwide. Goodyear Tire & Rubber has a market cap of $2.77 billion and is part of the consumer goods sector. The company has a P/E ratio of 14.1, below the S&P 500 P/E ratio of 17.7. Shares are down 20.3% year to date as of the close of trading on Wednesday. Currently there are three analysts that rate Goodyear Tire & Rubber a buy, one analyst rates it a sell, and two rate it a hold.

TheStreet Ratings rates Goodyear Tire & Rubber as a hold. The company's strengths can be seen in multiple areas, such as its good cash flow from operations and notable return on equity. However, as a counter to these strengths, we also find weaknesses including a generally disappointing performance in the stock itself, unimpressive growth in net income and generally higher debt management risk.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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