Consumers Inspired to Think and Shop Small on November 24, 2012WASHINGTON, Nov. 15, 2012 /PRNewswire-USNewswire/ -- Destination DC today announces its participation in this year's Small Business Saturday, November 24, 2012. Small Business Saturday is a day dedicated to strengthening the community by supporting local, independently-owned small businesses. Destination DC recognizes the importance of supporting independent businesses in Washington, DC, the jobs they help create and the culture they instill in our neighborhoods. According to the Small Business Administration, small businesses nationwide have accounted for 65% of net new jobs over the past 17 years in the United States, and represents 99.7% of all employer firms. American Express, founding partner of Small Business Saturday, is preparing for the third annual initiative. In 2011, millions of consumers shopped at small businesses on Small Business Saturday. "Destination DC is a membership organization charged with promoting the city's hospitality assets, including the independent retailers that make our neighborhoods must-shop stops for locals and visitors," said Elliott Ferguson, president and CEO of Destination DC. "The opportunity to marry unique DC-based businesses with Small Business Saturday, a nationally-focused incentive that rewards consumers as well as small business owners, is unmatched." MEDIA CONTACTS: Robin McClain, Destination DC202-789-7099 email@example.comScott Krugman, American Express212-640-3244 firstname.lastname@example.orgAlex Della Rocca, M Booth & Associates, Inc212-539-3203 email@example.com About Destination DC Destination DC, the lead destination marketing organization for the nation's capital, is a private, non-profit membership organization of more than 800 businesses committed to marketing the area as a premier global convention, tourism and special events destination with a special emphasis on the arts, cultural and historic communities. Destinationdc.com.