The nation’s most cherished holiday spectacle goes interactive, as the Macy’s Thanksgiving Day Parade ® launches a host of initiatives to bring fans closer to the magic this November. From a dedicated App by MyCityWay to its partnership with zeebox and to the launch of Pop-Up Shops, the Macy’s Parade is set to give fans new ways to experience America’s Parade.
INFLATE THE SPECTACLE AND TAKE HOME THE MAGICBefore the Macy’s Parade takes to the streets, the star attractions must come to life at Macy’s Balloon Inflation. From 3 p.m. to 10 p.m. on Wednesday, Nov. 21, the Parade’s signature balloons will come to life as the Macy’s (NYSE:M) team inflates the giants in preparation for their Turkey Day flights. This year, to celebrate this Thanksgiving eve spectacle, the first-ever Macy’s Parade pop-up shops will sprout at the school yard of P.S. 334/The Anderson School. Fans in New York City can enter via West 76 th Street near Columbus Avenue to shop for collectible Macy’s Parade merchandise including apparel, toys, unique Parade-themed tablet covers and even emergency clown noses, for those goofy moments when a red nose is most in- need. SECOND SCREEN / BIG PICTURE The Parade of magic will reach even more screens this year as Macy’s partners with zeebox to bring an exclusive content experience to second screens everywhere. While the spectacle unfolds on the NBC-TV national broadcast, zeebox app users will have relevant Parade content presented to them in real-time on their second screens. The experience is available for iPhone ®, iPod ® Touch, iPad ® and Android devices or at zeebox.com. The free app serves as the TV viewer’s ultimate sidekick, pulling relevant behind-the-scenes Parade content from various sources while they watch. Viewers can also invite their friends to join them to chat live during the broadcast. With social viewing, Parade fun facts, special polls and more, zeebox makes TV even better by allowing spectators to interact with and add their voices to the Parade revelry. The 86 th Annual Macy’s Thanksgiving Day Parade kicks-off the holidays on Thursday, Nov. 22 at 9 a.m. For more information on the Macy’s Thanksgiving Day Parade, please visit www.macys.com/parade or call the Parade hotline at 212-494-4495. ( EDITOR’S NOTE: Macy’s Parade Multimedia News Materials including images, B-roll, press releases, maps and more are available at www.magicbulletmedia.com/MNR/MacysParade) About MyCityWay:
Founded in December 2009, MyCityWay, based in New York City, is a mobile tech company that produces self-learning, highly personalized mobile interfaces and apps that guide residents and visitors through their daily experiences in the city. Today, the company’s apps service has grown significantly connecting with millions of consumers in over 85 cities around the world. MyCityWay’s enterprise mobility platform delivers unique mobile apps and targeted engagement for major brands in media, auto, travel & hospitality, and events. For more information visit our website www.mycityway.com.