FRANKFURT, N.Y., Nov. 15, 2012 /PRNewswire/ -- Tata Consultancy Services (TCS), (BSE: 523540, NSE: TCS), a leading global IT services, consulting and business solutions firm, announced it is collaborating with SAP AG (NYSE: SAP) on development of the SAP® Retail Execution mobile app version 3.0. The collaboration is based primarily on TCS' extensive experience in consumer packaged goods (CPG) industry implementation projects and mobile application product development. In version 3.0 of the powerful SAP Retail Execution 3.0 mobile app, it is extended to further improve productivity of CPG sales representatives during store visits and to provide merchandisers and promotions planners with critical insights on product placement and distribution and promotional impact. This new version—built on the SAP Mobile Platform—integrates with mapping, phone, camera and e-mail features on a mobile device, enabling sales teams to drive business processes and initiate business events from any location. "TCS and SAP share a common commitment and passion for bringing the benefits of mobility to enterprises around the world," said Dr. Satya Ramaswamy, global head, TCS Mobility Unit. "We are delighted to team with SAP in co-developing SAP Retail Execution 3.0 for the benefit of CPG customers, thereby liberating their retail execution personnel from the desktop. TCS is already providing consulting services for SAP Retail Execution 3.0 at a major European beverage company." "The strong partnership between SAP and TCS, specifically its consulting and solution experts, has allowed us to accelerate the development and enrichment of the core SAP Retail Execution product," said Chris McClain, executive vice president, Global Mobile Sales & Solutions, SAP. "SAP and TCS are committed to helping customers in the consumer products industry to achieve their goal of harmonized business processes while enabling rapid business transformation." About Tata Consultancy Services (TCS) Tata Consultancy Services is an IT services, consulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT, BPO, infrastructure, engineering and assurance services. This is delivered through its unique Global Network Delivery Model™, recognized as the benchmark of excellence in software development. A part of the Tata group, India's largest industrial conglomerate, TCS has over 254,000 of the world's best-trained consultants in 44 countries. The company generated consolidated revenues of US $10.17 billion for year ended March 31, 2012 and is listed on the National Stock Exchange and Bombay Stock Exchange in India. For more information, visit us at www.tcs.com. TCS' Mobility Services combines the benefits of emerging technologies like big data, analytics and mobility for enterprises across all industries. TCS' CPG Practice leverages mobility, big data, digital marketing and analytics to create industry-specific solutions to drive business transformation for CPG companies. TCS' Practice for SAP solutions, part of TCS' Enterprise Solutions group, offers end-to-end solutions and consulting services to global clients across diverse industry segments.