Black Friday has little impact on bottom lineAtlanta small business owners see little to no benefit from Black Friday and Cyber Monday. Eighty-nine percent of Atlanta small business owners say that Black Friday has either a minor or no impact on their business’s bottom line, and 76 percent believe Cyber Monday is overhyped and has no significance to their bottom line. Larger businesses: asset or adversary? When questioned about their relationship to larger businesses, only one in four (25 percent) respondents views larger businesses as their biggest competitors. Seventy-nine percent indicate they have larger businesses as customers, and 29 percent say that larger businesses motivate them to become better small business owners. From a competitive perspective, Atlanta small business owners cite a number of factors that drive customers to choose them over larger businesses, including customer service (81 percent), quality (72 percent) and reliability/trust (70 percent). More than one in three (35 percent) Atlanta small business owners believe their customers choose them because they are local. Atlanta small business owners are well capitalized heading into 2013 Seventy-two percent of respondents believe they have enough access to capital to run their business effectively, and only 15 percent said that they applied for a business loan over the past year. Despite their optimistic views for growth in the coming year, 76 percent do not intend to apply for a business loan in 2013. Who small business owners turn to for financial guidance Forty percent of Atlanta small business owners describe themselves as “very savvy” regarding financial matters. When seeking advice, they tap into a broad network for help, including accountants/bookkeepers (71 percent), financial advisors (60 percent), their banker (50 percent) and other small business owners (48 percent). “Atlanta small business owners are savvy, but continue to seek counsel on how to make their money work harder for them,” said Steve Turner, Southeast region sales executive for Bank of America. “This is why Bank of America committed to hiring 1,000 small business bankers across the country, including 35 in the Atlanta region. Our small business bankers work with customers to provide advice based on a deeper understanding of their business, so they can focus more on things like innovation, quality service and customer loyalty.”
Bank of America has continued to actively lend to small businesses across the U.S. and Georgia. Through September, Bank of America has extended $513.4 million in credit across Georgia to small businesses – this includes $209.2 million in new originations, which has helped enable Bank of America to exceed its national small business lending pledge to the White House and the U.S. Small Business Administration.For a complete, in-depth look at the insights of the nation’s small business owners, please read the entire fall 2012 Small Business Owner Report and for additional Atlanta-based insights, download the Small Business Owner Report Atlanta infographic. About the Bank of America Small Business Owner Report Braun Research conducted the Bank of America Small Business Owner Report survey by phone between Sept. 9 and Oct. 7, 2012 on behalf of Bank of America. Braun contacted a nationally representative sample of 1,003 small business owners in the United States with annual revenue between $100,000 and $4,999,999 and employing between 2 and 99 employees. In addition, 300 small business owners were also surveyed in nine target markets: Los Angeles, Dallas, Washington, D.C., New York, Boston, Chicago, San Francisco, Atlanta and Miami. The margin of error for the national sample is +/- 3.1 percent, and +/- 5.7 percent for the oversampled markets, with both reported at a 95 percent confidence level. Bank of America Bank of America is one of the world's largest financial institutions, serving individual consumers, small- and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving more than 55 million consumer and small business relationships with approximately 5,500 retail banking offices and approximately 16,300 ATMs and award-winning online banking with 30 million active users. Bank of America is among the world's leading wealth management companies and is a global leader in corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to more than 3 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients through operations in more than 40 countries. Bank of America Corporation stock (NYSE: BAC) is a component of the Dow Jones Industrial Average and is listed on the New York Stock Exchange.
For more Bank of America news, visit the Bank of America newsroom.www.bankofamerica.com The Braun Research survey results conducted on behalf of Bank of America and interpretations in this release are not intended, nor implied, to be a substitute for the professional advice received from a qualified accountant, attorney or financial advisor. Always seek the advice of an accountant, attorney or financial advisor with any questions you may have regarding the decisions you undertake as a result of reviewing the information contained herein. Nothing in this report should be construed as either advice or legal opinion. © 2012 Bank of America Corporation. All rights reserved.