Regions Bank and PrimeVest Financial Services today announced an agreement for PrimeVest to provide advisory and investment solutions, along with comprehensive support, to Regions customers throughout the 16 states Regions serves.
The PrimeVest program at Regions Bank will be built to fit Regions’ unique culture and private labeled under the Regions Investment Solutions brand. Regions will begin a phased implementation of the new program in select Regions Bank branches beginning in 2013 and is actively recruiting financial consultants. Regions Investment Solutions job openings for financial consultants will be posted on PrimeVest’s career opportunities website in the coming weeks.About PrimeVest Financial Services PrimeVest Financial Services Inc. is a self-clearing, registered broker-dealer and RIA firm that delivers customized investment and insurance solutions to 500 financial institutions. With its focus exclusively on banks and credit unions, PrimeVest offers flexible program options that helps deepen relationships with clients, grow fee income and fulfill financial institution goals. PrimeVest is a member of Cetera Financial Group, which provides leading wealth management and advisory platforms and innovative technology for more than 6,500 independent financial professionals nationwide. On Dec. 1, 2012, PrimeVest will be changing its name to Cetera Financial Institutions, a marketing name for Cetera Investment Services LLC. PrimeVest is a member of the Depository Trust and Clearing Corporation (DTCC), the Securities Investors Protection Corporation (SIPC), and the Financial Industry Regulatory Authority (FINRA). For more information, see www.primevest.com. Investment products are *Not FDIC/NCUSIF insured *May lose value *Not financial institution guaranteed *Not a deposit *Not insured by any federal government authority. About Regions Financial Corporation Regions Financial Corporation (NYSE:RF), with $122 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, mortgage, and insurance products and services. Regions serves customers in 16 states across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates approximately 1,700 banking offices and 2,000 ATMs. Additional information about Regions and its full line of products and services can be found at www.regions.com.